typorama by philippe apeloig at the musee des arts decoratifs

typorama by philippe apeloig at the musée des arts décoratifs
top photo by prisca martaguet

the typorama exhibition at the musée des arts décoratifs, paris showcases thirty years of creation by the french graphic designer philippe apeloig. inspired by the publication of the same name, philippe apeloig wanted this exhibition to highlight his creative process. his posters, logos, visual identities, books and animations are shown with the successive stages in the development of each project alongside the major influences in his work. the show runs until march 30th, 2014.

views of the exhibition
photo by prisca martaguet

when asked about his approach to poster design philippe told designboom:

‘I try to articulate concept, message, aesthetic, emotion, and strength in a single image. the challenge is to be persuasive: like an actor who convinces the audience to suspend disbelief. he has to interpret his role so vividly that he and his character become one.’

read our 2012 interview with philippe »

photo by prisca martaguet

photo by prisca martaguet

photo by prisca martaguet

photo by prisca martaguet

photo by prisca martaguet

photo by prisca martaguet

photo by prisca martaguet

poster for the exhibition by philippe apeloig

typorama, philippe apeloig, graphic design
published in french by the éditions les arts décoratifs and in english by thames & hudson.
edited and designed by  tino grass together anna brugger for the studio apeloig
cover by philippe apeloig.

spread from typorama, philippe apeloig, graphic design

spread from typorama, philippe apeloig, graphic design