huichol rug by elissa medina is influenced by mexican folk art

huichol rug by elissa medina is influenced by mexican folk art

elissa medina presented ‘huichol’ rug, a floor covering influenced by mexican folk art and hand-produced in mexico, at the 2013 abierto mexicano de diseno. with a clear reference to traditional the artist’s sculptural work, the design reflects a dichotomy mexico is experiencing nowadays, both affirming its cultural identity and being part of a globalized world.

it’s nod to animal skin rugs evokes history using a contemporary language, based on the pixel as an entity of design and mathematical precision of computer based manufacturing. therefore the skin is no longer considered as a trophy but rather a playful metaphor.

measuring is 200 x 250 cm is produced with 100% wool felt, certified oeko tex standard 100, biodegradable, retardant to fire and naturally waterproof. it takes approximately 80 hours to stitch together and uses 2.5 km of thread, each piece is designed specifically to the client’s color preferences.

the rug on display at san idefonso during abierto mexicano de diseno 2013