TGI fridays burger launch: chalk lettering by scott biersack

TGI fridays burger launch: chalk lettering by scott biersack
all images courtesy of scott biersack

in preparation of the new burger launch for ‘TGI fridays’ american illustrator scott biersack has created these large scale chalk-lettering illustrations. wanting to emulate the handcrafted, delicate touch that goes into preparing one of their many burgers, the three colorful pieces display what each burger consists of, as well as bringing a ‘hand-made’ feel to them. each illustration was drawn at a large-scale size onto a handmade chalkboard wall in his apartment.

philly cheese burger chalk-illustration – color added

bleu cheese burger chalk-illustration

bleu cheese burger chalk-illustration – color added

all-american burger chalk illustration

all-american burger chalk illustration – color added

project info:

illustrator: scott biersack
art director: stacey long
writer: jt steinert
creative directors: aaron thornton/chuck schiller
brand manager: jennifer estorga
art buyer: christiane anctil
ad agency: the richards group
client: tgi fridays

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.