maderista identity by anagarama

maderista identity by anagarama
showroom front

anagrama has designed a new brand identity for the mexican carpentry boutique maderista. the naming for maderista is a witty made-up word consisting of two parts: madera, or ‘wood’ in spanish and the suffix ‘ista’, a designation of profession, conviction and character. so the name maderista, or ‘one who works with wood’, is explicit of the brand’s services.

with more than 30 years of experience, maderista approached anagarama to consolidate its brand with a stronger and more sophisticated image. anagarama’s proposal for the logo is meant to be timeless combining two iconic and universal symbols: a bear and a nail. the bear embodies the natural strength and robustness of wood, maderista’s primary material, while the nail exemplifies the skilled craftsmanship and thoughtful attention put into each custom-made piece of furniture produced.’

the showroom is designed to inspire and encourage the imagination on the endless possibilities that can be attained from wood

stationery features porous, off-white paper with touches of hot-stamped gold and bright orange ink