life-sized doll house and garden by knock

life-sized doll house and garden by knock
all images courtesy of knock

design and brand experience studio knock, built a real-life sized doll house and contemporary fall garden for 300 top international interior and fashion journalists. held in an old cinema in central stockholm, ‘H&M dollhouse’ designed for H&M home, allowed the guests to relive the playfulness of childhood. the collection was displayed as if it were a real house – each room showcasing different products and styles. after exploring the surreal house, the media journalists were seated in the garden for lunch, with a perfect view of the collection in-front.

held in an old cinema in central stockholm – the media event was attended by 300 top international interior and fashion journalists

the garden outside the dollhouse

the collection was displayed as if it were a real house

each room displays different products and styles

the teen room

the baby room

the guests relived the playfulness of childhood

the attic

after exploring the house journalists were seated in the garden for lunch 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.