GROHE’s aqua gallery floods milan with multisensory shower foam

Pure Joy of Water through form, function and impact

During Milan Design Week 2025, the GROHE Aqua Gallery at the historic Garden Senato celebrates the beauty of the Pure Joy of Water. Visitors can look forward to an immersive display of precision-crafted artifacts that deliver water, and seamlessly blend form and function. The installation showcases the beauty, creativity and humanity of the brand, and the poetic contrast with its more rational and technological side.

GROHE showcases Purefoam shower system at Milan Design Week 2025 | all images courtesy of GROHE

A space to pause and reflect within Milan Design Week

The tranquil setting of the Garden Senato transforms the GROHE Aqua Gallery into more than just an exhibition – it becomes a place for reflection, discussion, and relaxation. One of the most striking elements of the space is the GROHE Aqua Bar, constructed entirely from recycled plastic bottles to emphasize the brand’s stance against single-use plastics and promoting responsible water consumption. Powered by the GROHE Blue water system, it displays GROHE’s solution to enjoy filtered, chilled and carbonated water directly from the kitchen tap, reducing the need of using plastic bottles

the serene garden invites moments of reflection and pause

the GROHE Aqua Bar, constructed entirely from recycled plastic bottles, emphasizes the brand’s stance against single-use plastics

LEVELING UP SELF-CARE WITH FOAM-ENRICHED SHOWER MOMENTS

The GROHE Purefoam system transforms specially crafted Kinuami soap into a warm, weightless foam cloud that envelops the body in a cocooning, skin-nourishing embrace. While the GROHE Aqua Gallery offers a first look at this sensory technology, its full functionality can be experienced at the GROHE Milan showroom, located at Via Crocefisso 19.

To personalize each moment, GROHE offers five exclusive Kinuami soap fragrances—from the energizing Citrus Awakening to the soothing Waterlily Bliss. Purefoam is designed for intuitive use and integrates into shower environments equipped with a thermostat, requiring no major structural changes. Its user-friendly interface features a rechargeable battery, a self-cleaning mode, and auto-stop foam durations ranging from 4 to 15 seconds. Available in black or white, the system can be used as a stand-alone solution or bundled with GROHE’s exposed or concealed shower systems. Each configuration includes tailored spray settings and ShockProof technology, combining comfort, performance, and durability in one refined solution.

Alongside Purefoam, GROHE showcases the Essence Crafted Lever, a refined evolution of the brand’s most specified faucet collection in the affordable luxury segment for projects across Europe. Featuring minimalist design, precise craftsmanship, and new customization options, it expands the possibilities for tailored interiors.

GROHE Purefoam transforms soap into a warm, weightless foam cloud