The Fantacycling competition aims to redesign the brand identity of the Italian startup Fantacycling. The startup is known for being the first fantasy sports app for cycling enthusiasts in Europe. The startup is based in Tuscany and has amassed a community of over 130,000 users, primarily from Italy. The goal of the competition is to refresh Fantacycling's visual identity, including its logo, fonts, colors, and the design of its app interface, while also creating a new cycling kit to be released in 2025.
Main Aspects of the Competition:
Background Information:
Startup: Fantacycling is an Italian startup that connects cycling enthusiasts through its fantasy sports app and media hub, offering cycling-related content and games. The app allows users to create their fantasy cycling teams and compete in various modes, such as Championship, Private Leagues, and Sponsored Leagues. The startup's goal is to grow its user base internationally.
Brand Identity: Fantacycling’s current logo has remained unchanged for five years, and this competition seeks to update it to reflect the startup’s expansion and appeal to a broader, more international audience.
Project Scope:
The competition will focus on redesigning the overall brand identity, including the logo, fonts, colors, app design, and cycling kit. Designers are encouraged to take a creative approach, with the freedom to either tweak the existing logo or propose completely new designs.
Designers should keep in mind the brand personality traits, which include being audacious, creative, engaging, and international.
Jury Members:
Camillo Castellani (Fantacycling): Co-founder of Fantacycling and administrator of the startup's financial and business operations.
Camilla Geusa (CB’A): A visual design expert from Rome with a background in Industrial Design and experience in branding and communication.
Cinzia D’Emidio (Berlin): A designer and art director with expertise in visual identities and spatial design, and a lecturer at Berlin’s Screen and Film School.
Ivana Bacanek (VIDI Visual Design Studio): A Zagreb-based designer specializing in inclusive design and branding, known for winning several awards in branding and logo competitions.
Awards:
Prize Pool: €5,000
1st Prize: €3,000
2nd Prize: €1,000
3rd Prize: €500
Best App Design: €250
Best Cycling Kit: €250
10 Honorable Mentions: Each receives a coupon for a free competition entry.
30 Finalists: Their work will be published on TerraViva channels.
Key Dates:
Early Registration: October 7, 2024 - November 15, 2024
Standard Registration: November 15, 2024 - November 29, 2024
Late Registration: November 29, 2024 - December 6, 2024
Submission Deadline: December 6, 2024
Winners Announcement: January 6, 2025
Submission Requirements:
Proposals must be submitted in PDF format (maximum 20 pages, 30 MB) and include the logo, color palette, fonts, and app mockups. Participants must also submit editable graphic files in formats like PNG and vector files.
The submission should emphasize the process behind the design, focusing on how it reflects the brand’s values.
The competition is a great opportunity for designers to experiment creatively with a well-established startup that is seeking to grow beyond its initial fanbase in Italy.