verdant green store introduces nature-infused shopping experience in tokyo

Creative Studio Unravel’s flagship store brings outside in

Creative Studio Unravel introduces a verdant green flagship store for the Korean clothing brand Mardi Mercredi in Tokyo, Japan. The project incorporates the external scenery, inviting visitors with a panoramic view. To blend the interior and exterior, colors that dissolve these boundaries are used for the floors, walls, and ceilings. A centrally placed functional object serves as a reflective element, further blurring the distinction between inside and outside. The store’s design derives meaning from the relationship between the store and its surroundings, aiming to surpass the dichotomy of nature and artificiality. 

all images by Han Sunghoon

Mardi Mercredi Daikanyama in Japan prioritizes accessibility

Located along the path to Daikanyama Station, the project by Creative Studio Unravel involved site selection, design, contractor hiring, and construction. The store, completed in nine months, spans two floors, each requiring separate entrances connected by an external staircase. This project addresses accessibility from various perspectives. The first floor features a high, straight ceiling, offering flexible design and configuration options. The existing spatial sense is maximized, allowing furniture to be arranged in diverse layouts, enhancing both movement and functionality. In this way, the Korea-based studio creates a cohesive space that balances permanence and fluidity. The second floor, accessible via the external staircase, offers a stunning view of green trees through its windows, a feature highlighted during the initial site survey.

Creative Studio Unravel uses colors that blend the interior with the exterior

a centrally placed functional object serves as a reflective element

the store derives meaning from the relationship between inside and outside

a high, straight ceiling offers flexible design and configuration options

Creative Studio Unravel creates a cohesive space that balances permanence and fluidity

the store blurs the distinction between inside and outside

view of green trees fill the space with nature

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stainless steel hangers are used on the first floor

existing spatial sense is maximized

the store is located along the path to Daikanyama Station

project info:

name: Mardi Mercredi Daikanyama
designer: Creative Studio Unravel | @official_studiounravel
location: Shibuya City, Tokyo, Japan
area: 87.90 sqm

photography: Han Sunghoon | @hshm2357

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: thomai tsimpou | designboom