19th commonwealth games delhi 2010 by Rajeshwari from india

19TH COMMONWEALTH GAMES DELHI 2010

The visual identity concept is inspired by the Indian Flag and the 24 values
represented by the 24 spokes of the Ashoka Chakra.

The logo for the Delhi Commonwealth Games is inspired by the Chakra,
the national symbol of freedom, of unity and power.

Signature Elements: Logo signature element. Dynamic, energetic form
that is constant reminder of the games.

Word mark: Games word marks are representative brand marks that will get used
across the branding program, replacing the need of a logo. Word
marks were developed around Delhi and the event. Each word mark
had a branding element Signature mark seen in the ‘O’ – included in
it for the brand to own it.

Variations were developed keeping in mind different applications,
space constraints and brand strategy.

Forms: Everywhere you look in Delhi, you see a legacy of arches and jaalis.
These classic shapes have been picked from the cultural heritage
and history of the city and the country as seen in architecture, textiles
and motifs. These typical forms have been refined and celebrated,
such that they are a tessellating element that grows from single to
four sided shape and is the key element for holding and framing the
Games brand elements such as Logos, Pictograms, and programs.
The jaalis play with the signature element (that is a ‘memory’ of the
logo) to create a rich and vibrant dress up and look for the city.

Clusters: Forms inspired by our culture, our celebration and heritage have
been stylized to add an Indian touch to the Look. Rangoli pattern
that also resembles tie-n-die pattern, Ambis and star burst become
highlights for different applications across city and venues

The Mascot: Our national animal and the symbol of the new roaring and rearing
India- Shera was the appropriate Mascot to lead this feisty event.

Value Programs: Games brand has in its umbrella a plethora of activities, each an
initiative to draw participation of people. Obviously each of these
had to have its own identity and look and collaterals… but all still
associated and belonging to the family of D2010.

Subgraphics: The Delhi 2010 Games brand has to reflect the sporting,
celebratory
and cultural aspect of our nations. Images for each have been
stylized in a graphic and modern manner to bring out these aspects.
17 sports, Our cultural dance and performances, our architectural
landmarks have gone into creating a palette of sub graphics that can
be mixed and used across the Games Look.