Nendo’s perfect 3way glass makes draft beer drinking rich
It’s been a while since Nendo brought out another game-changer in the draft beer-drinking game. From beer cans with two pull tabs for less foam during lager drinking, Nendo introduces the Perfect 3Way glass that has three different sides or mouthfeels, each of which can enrich the flavor and aroma of the draft beer. The design studio crafts the glass with three mouthfeels with Sapporo Draft Beer in mind and its KURO LABEL variant. The brief was to design the dubbed perfect beer glass that can maximize the flavor and aroma of the KURO LABEL, and Nendo delivered the request by shaping the glass into a twisty liquid holder.
images courtesy of Nendo | photos by Tsunehiko Okazaki
Step-by-step with the Three distinct mouthfeels
Nendo’s Perfect 3Way glass has a straight side for the front and back, a curve that dips for the left side, and an extending bowed form for the right part. The user first drinks from the straight side, letting the draft beer graze their tongue for flavor before it slides right down their throat. They then rotate the glass to drink from the dipped left side of the glass with a wide rim where the mellow and rich aroma of the liquid is sustained. Here, Nendo says that the bulb on top fully captures the aroma. The last step is to drink from the bulbous right side that, due to its shape, can control the flow of the beer to hit the middle of the tongue, making the user consume the right amount of draft beer.
Nendo introduces the Perfect 3Way glass that has three different sides or mouthfeels
Asymmetrical glass for Sapporo Draft Beer KURO LABEL
Overall, the asymmetrical figure of Nendo’s glass plays a pivotal role in a refined draft beer-drinking experience. Through the three distinct mouthfeels of the glass, Nendo hopes it can offer a way to savor the draft beer and not just completely down it for the sake of drinking. The entrance of the glass can invoke the vibe of a fine dining experience in the way the user drinks their draft beer. In fact, Nendo’s brief also comprises delivering the distinct flavor profiles of Sapporo’s KURO LABEL. It was described as a journey, having a beginning with the first sip, slowly moving towards the middle before ending with the last sip. Nendo’s Perfect 3Way aims to encapsulate this cycle within a single asymmetrical glass.
each side can enrich the flavor and aroma of the draft beer
the user first drinks from the straight side, letting the draft beer graze their tongue
the user then rotates the glass to drink from the dipped left side of the glass with a wide rim for aroma
the last step is to drink from the bulbous right side that, due to its shape, can control the flow of the beer
Nendo crafts Perfect 3Way glass for Sapporo Draft Beer
the asymmetrical figure of Nendo’s glass plays a pivotal role in a refined draft beer-drinking experience
Nendo hopes the glass can offer a way to savor the draft beer
Nendo designs the 3Way glass with three mouthfeels with Sapporo Draft Beer in mind
