giovanni barbieri unlocks artistic potential of parquet flooring with blooming

parquet flooring system Blooming wins red dot design award

Giovanni Barbieri’s system blooms into a new era of wooden floor design. The Italian stone and tile designer develops Blooming by combining the benefits of prefabricated parquet with custom-made quality, driven by the desire to bring a natural and inviting ambiance whilst still ensuring durability. The floral crafted patterns result in long-lasting captivating, artistic atmospheres worthy of winning the 2023 Red Dot: Best of the Best.

Watch designboom’s interview with Blooming’s creator Giovanni Barbieri, winner of the Red Dot Design Award.

parquet flooring system Blooming by Giovanni Barbieri wins Best of Best Red Dot Design Award 2023

all images courtesy of Red Dot Design Award

From joining and partnering with his brother’s flooring company in Vicenza, Italy, at the age of 18 to winning the 2023 Red Dot: Best of the Best. The jury of the renowned competitions platform that celebrates excellence in design, recognized Giovanni Barbieri’s project and his desire to elevate the interiors with natural, meticulously crafted floors. Notably, Blooming combines the benefits of prefabricated parquet flooring with the high-quality appearance of custom-made products.

‘My philosophy is to enhance and preserve the power of Italian craftsmanship, creating something in the present for the long term future. It is, I believe, extremely important to maintain the tradition alive, especially the quality of the excellent craftsmanship we have in Italy, moreover in the Northeast where I live. It is my biggest satisfaction to win an award like this one in cooperation with my family factory,’ begins Giovanni Barbieri.

Blooming combines the benefits of prefabricated parquet flooring with the high-quality appearance of bespoke

Blooming embraces a fusion of sophisticated shapes that are carefully coordinated, complementing the simplicity and user-friendly nature of the installation process. It features a multi-layered parquet comprising two bonded sheets of wood produced by Flooma: a durable top layer of high-quality oak and a sturdy birch plywood substrate. The wood is securely glued to ensure long-term resilience and can be effortlessly put together, even when underfloor heating is involved. With a range of twelve distinctive wood colors and four surface finishes to choose from, individuals have a plethora of options to to suit their preferences.

‘We are extremely happy that we created something so unique and revolutionary in this sector. The Blooming wood is a result of a long-time research. It is a system that puts together the pattern in a very simple way and is installed effortlessly with almost always different shapes involved. Before, this was only possible with custom-made projects,’ continues the creator.

the parquet system embraces a fusion of sophisticated shapes that are carefully coordinated

By combining different shades of oak, one can achieve either a bold and rhythmic effect or a more uniform appearance, depending on personal taste and style. The floral pattern disguises the fact that it is based on only three standard shapes. As a result, when randomly installed, it generates a one-of-a-kind design that fills the room with a vibrant and dynamic ambiance, making it come alive.

‘We can create, in the present, a new niche in the market. A skillful, excellent quality of an artisan product with a great combination of design and technology are the main characteristics of our work. Our expectation is that our projects have a long life in the future and are not just trends that go out of fashion a few seasons later. Of course, to receive a Red Dot Award is a huge satisfaction, because it means that all our sacrifices, investments and hard work are on the right track,’ finalizes Giovanni Barbieri.

by combining different shades of oak, one can achieve either a bold, rhythmic effect or a uniform appearance

In September 2023, the artisanal woodworked flooring of Giovanni Barbieri will be exhibited at the Arsenale in Venice, Italy. The creator’s best designs, most notably the award-winning Blooming, will feature in this show dedicated to Italian craft excellence.

the parquet is securely glued to ensure long-term resilience

when randomly installed, the flooring generates a one-of-a-kind design

Blooming can be effortlessly put together, even when underfloor heating is involved

creator Giovanni Barbieri with his Best of Best Red Dot Design Award

designboom partners with Red Dot Design Award to announce a selection of 2023 winners in exclusive video interviews. The series highlights the inventive, artistic and undeniably designed ideas of the award winners. Watch the full set of videos – here.

Founded in Germany in 1954, the Red Dot Design Award is an annual competition that recognizes the best of design. From robot technology to vehicles and household aids, the competition is pursued by companies and studios as a credible endorsement of their design excellence. Awarded works receive the winner’s label, certificates, and invitation to the awarding ceremony where Red Dot awardees are presented on stage. Moreover, the winning products are granted publication in the yearbook, as well as exhibited at Red Dot website’s online exhibition and at the Red Dot Design Museum Essen, Germany.

project info:

name: Blooming

design (in-house): Giovanni Barbieri | @giovannibarbieridesignartisan

manufacturer: Giovanni Barbieri, Schiavon (Vicenza), Italy

producer: Flooma
award: Red Dot Design Award | @reddotdesignaward

distinction: Red Dot: Best of the Best
category: Materials and Surfaces

product type: Parquet Flooring System