why is che guevara such a pop culture icon? during a recent designboom trip to cuba in november
we documented the icon through a series of images. rather than something that really signifies a desire to become some kind of revolutionary, the che guevara logo is the image, which represents change (and its appeal has not faded).
'there is no real, defined space, there’s just the reflection’ – designboom speaks with Hermès artistic directors charlotte macaux perelman and alexis fabry.