‘more bark. less bite.’ illustrated by tavis coburn and brad mancuso; art direction by jason kaufmann
the kentucky, USA-based agency cornett integrated marketing solutions (CIMS) has created an advertising campaign for canadian hunter whiskey. the first two ads in the series feature a man on a hunting trip, presumably in the canadian wilderness, overcoming vicious creatures of the woods with his physical strength and wit. the burly ‘canadian hunter’ protagonist and his two faithful canine companions defy death in two encounters– one with a buck and the other with a bear. the images speak of the 1950’s and 60’s covers of ‘stag magazine’, ‘man’s life’, ‘man’s action’, and ‘true adventure’.
‘unfortunately right now there’s no internet connection in these far removed corners of the world that the hunter inhabits.‘ -cornett integrated marketing solutions
detailed view of ‘more bark. less bite.’
‘more bang for your buck’ illustrated by brad mancuso; art direction by jason kaufmann
detailed view of ‘bang for your buck’
