indian designer and entrepreneur nupur goenka of ‘let’s‘ exhibited her ‘flexie’ series in designboom’s asia now exhibition at dwell on design in los angeles.
‘flexie’ tote and laptop sleeve by nupur goenka of ‘let’s’ image © designboom
‘flexie’ is a collection of upcycled tote bags and laptop sleeves made from old advertising billboards found throughout india. every item is handmade by goenka and 15 local artisans. each canvas yields approximately 20 one-of-a-kind bags and sleeves.
get your ‘flexie’ tote bag at the designboom shop.
laptop case front image © designboom
laptop case back image © designboom
billboard in india image © rochna poddar
billboard detail
laptop sleeve constructed from the billboard fabric shown above
laptop sleeve, back
discarded billboards before upcycling image © rochna poddar
image © rochna poddar
image © rochna poddar
image © rochna poddar
there are 450,000 billboard locations across india image courtesy of bollywood food club
exhibition panel featuring a series of images from india’s contemporary design, art, and architecture scene.image © designboom with some photography by rochna poddar
panel detail
