‘etree’
according to dutch designer coen hoogstraten, technology often serves as a sub function in the product, put away behind closed housings. in his lighting design ‘etree’, hoogstraten gets technology out of this functional role and in the forefront of the design. coens first presented these lighting leaves in real trees, and then translated these installations into an interior object. the result is a cropped version of the tree; the base, branches and leaves represent its key elements.
bendable branches allow the leaf lights to be readjusted
electroluminescent materials (EL) used by ‘etree’ produces light when they are put under an electric current. the wires that power the leaves are strengthened into bendable branches which change the appearance of the lamp.
‘etree’ in switched off mode
a small series production of ‘etree’ will start in the summer of 2010, with availability for purchase beginning from september.
‘etree’ illuminated in the dark
‘etree’ lights embedded in the branches of real trees
coen hoogstraten installing his ‘etree’ lights
