crayola launches new crayon based on the discovery of the world's newest shade of blue

crayola has announced that it will be launching a new crayon based on the exciting discovery of the newest shade of blue ‘YInMn’. the vibrant pigment which was identified in 2009 by chemist mas subramanian and his team at oregon state university, will take center stage within the brand’s coloring set in celebration of the link between creativity and science. 

crayola, oregon state university and shepherd color company have announced their partnership in a bid to highlight the importance of color in everyday life. ‘we are a company all about kids, creativity and color, so we strive to keep our color palette innovative and on-trend, which is why we’re excited to introduce a new blue crayon color inspired by the yinmn pigment,’ said smith holland, CEO and president of crayola. ‘the new blue crayon color will help crayola to continue to inspire kids and kids at heart, to create everything imaginable.’

in order to celebrate the newest member of the crayon family, crayola have launched a competition inviting participants to help name the new blue. the submission form which you can find here runs through to june 2, 2017.

‘fans in north america have told us through previous polls and surveys that blue is their favorite color. now, not only will they have a new blue color to fall in love with, but also the opportunity to be a part of crayola history by naming it,’ says melanie boulden, senior vice president, u.s. and global marketing at crayola.