brand logo and identity for iberico ham from spain by JRDG

‘ibérico ham from spain’ brand logothe logo was engraved with a metallic ink on collateral materials

to increase awareness and sales in the U.S. market of the premium ibérico ham from spain, a branding and marketing campaign was launched – headed by american design studio JRDG to create a brand logo and identity, website and marketing materials. positioned like a luxury product, the ibérico prosciutto logo emphasises a leg of ham – covering aspects of advertising, merchandising, point of sale, press release, event and interactive communications.

ibérico logo lock up and primary colors

 ibérico logo

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.