moleskinerie tailor made logo by joel vilas boas from portugal

like any other project i start sketching in my moleskine notebook playing with moleskinerie letters' shapes. i was trying to find some visual relation between letters that gives a personal and unique feel to the new logo. in this way, a tailor-made logo comes up with some delicious details like a bold fresh lettering with asymmetric serifs, the cleverness on the sk ligature, and the beauty of the e endwash.