framework studio creates an elegant interior for amsterdam clothing store

framework studio creates an elegant interior for amsterdam clothing store 

all images courtesy of peter baas

located between amsterdam’s two main waterways is the raadhuissraat, one of the city’s go-to destinations for shopping. a recent addition to the bustling street is ‘the pelican studio’, a multi-brand concept clothes store designed by framework studio. set across two main floors, the studio have transformed the 330 sqm space into the perfect luxury retail experience. 

framework studio have created the perfect luxury retail experience

the shop has been divided by geometric patterns and blocks of color, which highlight different parts of the store. large skylights allow daylight to flood through, creating a light and airy atmosphere that compliments the carefully selected palette of pastel hues. the concept for the interior playfully builds upon 1980’s themes such as miami vice, creating a retro inspired yet sophisticated scene. padded chairs and draping curtains all add to the effortless swagger that framework have established here in the space. the studio have created a place in which customers can relax and escape from the congested streets of amsterdam, giving them time to browse selected lines within a neutral, yet subtly playful setting. 

the shop is divided by geometric patterns and blocks of color

padded chairs and draping curtains create an effortless swagger

large skylights highlight the different shades of block color

different shades highlight specific sections of the store