laferrari's unseen concepts: project F150 by ferrari

the unseen concepts of laferrari: project F150image courtesy ferrari

in part one of this two part series, designboom travels to maranello to attend the grand opening of ‘ferrari supercar – tecnica. design. mito’ exhibition at museo ferrari –  taking an exclusive look into the vehicle concept development, 1:1 scale prototypes and study models illustrating the birth of ‘laferrari’. originally unveiled at the 2013 geneva international motor show, the installation recounts the technical contents and the history of style – explaining in detail the path that has been traversed from the 1984 GTO production model – to the first concept and final iteration of the car. preceding the ‘ferrari enzo’ which launched in 2002, the new supercar combines formula one performance and sustainability with ferrari’s first ever hybrid powertrain – a HY-KERS system that delivers 963 horsepower from its V12 engine and its two electric motors.

the unseen concepts of laferrari: project F150 – may 2011image © designboom

project F150 – ‘tensostruttura’ front view, may 2011 image © designboom

project F150 – ‘tensostruttura’ front 3/4 view, may 2011 image © designboom

project F150 – ‘tensostruttura’ side view, may 2011 image © designboom

project F150 – ‘tensostruttura’ tail light rear detail, may 2011 image © designboom

project F150 – ‘manta’ rear detail, may 2011 image © designboom

project F150 – ‘manta’ front end, may 2011 image © designboom

project F150 – ‘manta’ side view, may 2011 image © designboom

project F150 – ‘manta’ rear end, may 2011 image © designboom

project F150 – ‘manta’ 3/4 rear end, may 2011 image © designboom

project F150 – ‘manta’, may 2011 image © designboom

project F150 – ‘manta’ headlight detail, may 2011 image © designboom

project F150 – front end image © designboom

project F150 – side view ( clay side ) image © designboom

project F150 – rear end image © designboom

project F150 – rear 3/4 side view ( finished side ) image © designboom

project F150 – clay detail rear end image © designboom

project F150 – clay excavation detail image © designboom

project F150 – ferrari badging on clay scale model image © designboom

project F150 – 1:1 study scale model image © designboom

project F150 – ‘laferrari’ final model, august 2012 image © designboom

project F150 – ‘laferrari’ final model image © designboom

project F150 – ‘laferrari’ final model, august 2012 image © designboom

project F150 – ‘laferrari’ seat prototype image © designboom

project F150 – ‘laferrari’ interior textile selections image © designboom

project F150 – ‘laferrari’ sketches image © designboom

luca di montezemolo, president of ferrari portrait © designboom