studio XAG transforms adidas' london flagship for stan smith campaign

studio XAG transforms adidas’ london flagship for stan smith campaign
all images courtesy of studio XAG

london-based studio XAG transformed the adidas originals flagship store into a twisted urban tennis court for the companies launch of stan smith’s ‘for every court’ campaign. the interior features of 100m² of artificial glass that covers the floor, creeping up and over built-in seating, onto the back wall, and finally ending as the base of each window display. huge stan smith graphics are plentifully applied wherever possible, along with the originals london logo, reinforcing the campaign’s motto, ‘in every city, for every court’.

window graphics 

in each window, a double-sided display unit stands framed by bright white strip lighting. each section features close-ups of products, showcasing the diverse range of styles amidst a background interspersed with scenes of london’s cityscape. footwear are housed in illuminated green pegboard recesses in order to give the space an added feeling of depth and texture. displays are enhanced with massive window graphics — influenced by tennis court markings — combined with the iconic stan head graphic and signature which adorns each pair of sneakers. the display is ongoing until early july at adidas originals on foubert’s place, london. 

signature and head graphic 

exterior 

interior grass court display 

product displays

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edited by: nick brink | designboom