STORY by flyte is a levitating timepiece that makes the hours float past

the swedish duo flyte—renowned for their gravity-defying designs—has unveiled a unique timepiece that seeks to ground the idea of time back to its physical routes. the new design named STORY marks the passage of hours with a levitating silver sphere that glides around a reassuring wooden base. the movement is reminiscent of the way in which the earth moves around the sun, and harks back to the notion that everyone on earth shares the same 365 day journey, but in very different ways.

STORY by flyte is reminiscent of the way the earth moves around the sun

instead of thinking about time in bursts of five minutes or half an hour, STORY reminds us that time is a physical experience. its design looks to change our perspective on how we look at the passing of hours. true to flyte’s proprietary style, the clock defies gravity with a levitating sphere. the timepiece employs the company’s magnetic levitation technology to make the ball float in mid-air as it smoothly follows the passage of time.

time floats by as STORY’s silver sphere glides around its wooden base

STORY can be used in its most basic sense as a 12 hour clock, with a backlit digital display to show the exact time. however, true to its name, STORY harks back to the lives of individuals with it’s ‘journey’ mode. this setting sees the clock count down towards a specified, significant date and just watch the days float by. the design comes with either an ash or walnut base, which can be illuminated by a backlit display. the mode, time and display can also be easily controlled by a smartphone from the STORY app.

STORY epitomises swedish minimalist design with its rope cord and wooden base

flyte STORY uses magnetism to make the sphere float above its base 

the timepiece is a metaphor of the earth’s movement around the sun

the timepiece can be displayed flat on a surface, or fixed vertically to a wall

flyte are renown for their levitating products

the STORY base is available in walnut or ash finishes