sagmeister & walsh channels psychedelia for aïzone's trippy creative campaign

sagmeister & walsh has envisioned a vivid and vibrant milieu as the backdrop for the most recent visual campaign of aïzone — a branch of luxury lifestyle destination aïshti in lebanon. trippy optical illusions, flying furniture, and a pink painted horse are a few of the animated motifs that appear on billboards, magazines, newspapers, and in stores across the middle east. this new series of graphics continues the studio’s collaboration with aïzone, following the fall/winter 2015 campaign of quirky, cartoon-like props that popped with color. 

with the help of body painter anastasia durasova and set build by sing-sing, sagmeister & walsh brings a colorful sequence of psychedelic and constructivist worlds to life. while some compositions channel the primary color palette and geometric greatness of mondrian, others are guided by the multicolored and mind-bending illusory experience of op art. models wear brightly colored wigs cut in wacky shapes and don expertly painted makeup that blends them into their vivid surroundings. vibrations emit from overlapping patterns and layered motifs, warping the perception of both 2, and 3-dimensional space. see images from the campaign below, and a behind-the-scenes look at the set design, art direction and makeup application in action, here.

project info: 

creative & art direction: jessica walsh
photographers: sing-sing (adi goodrich and sean pecknold)
design: jessica walsh, daniel forero
3D & design: pedro veneziano
makeup: anastasia durasova
set builds: sing-sing
retouching: lutz & schmidt, daniel plateado

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