‘evomobil’ concept car by ora-ïto (pictured) for citroen
in what he characterizes as a kind of ‘mutation’ on the the classic forms of the citroën brand, french designer ora-ïto has developed the ‘evomobil‘ and ‘UFO‘ concept cars. the vehicles were on display during milan design week, in an outdoor exhibition by citroën that also showcases pieces from the ‘avverati – a dream come true’ exhibition of the evolution of design, as well as a sculptural installation of ora-ïto’s along via montenapoleone that departs from the citroën logo.
together, ‘evomobil’ and ‘UFO’ compose a ‘mutation’ family, whose design straddles the worlds of art, science, and technology. the forms of the cars derive from citroën’s ‘traction avant’ and ‘DS’ vehicles, but are imagined as an organic-like evolution of the originals. in the ‘evomobil’, for example, the lights have drifted out onto extensions stretching from the car’s front and rear, mimicking a transformation also observed in biological evolution. the cars were designed not as pre-production concept cars but rather as ‘a genetic transformation to spread a message’ to the car industry and consumers about the new directions possible, departing from the ideas and objects that have already shaped the present from the past.
‘evomobil’ on display during milan design week 2011 image © designboom
image © designboom
side view of the ‘evomobil’ closed
three-quarters rear view
rear view
detail view
detail of the taillights, which are extended from the base of the vehicle
front view on ‘UFO’, on exhibition during milan design week 2011 image © designboom
rear view image © designboom
rendering of the ‘UFO’ concept car
three-quarters top view
detail view of the actualized concept car image © designboom
detail rendering of the headlights
detail rendering of car rear
the ‘mutation’ family of ‘evomobil’ at left and ‘UFO’ at right
the cars on display during milan design week 2011 image © designboom
ora-ïto’s sculptural installation along via montenapoleone, where the citroën new ‘DS4’ is also on display, creates an architectural form with its structural foundation in the citroen logo image © designboom
ora-ïto, depicted with ‘evomobil’ in the background, during milan design week 2011 portrait © designboom
rendering of the cars on display in milan’s piazzetta croce rossa, alongside the ‘DS4’
rendering of ora-ïto’s sculptural installation along via montenapoleone
