james patterson’s latest novel self-destructs in 24 hours

james patterson’s latest novel self-destructs in 24 hours
all images courtesy of james patterson

for the launch of james patterson’s latest book ‘private vegas’, the famed american author has decided to take the usual eagerness of peeling through the pages of one of his novels to an unprecedented level. adrenaline-loving enthusiasts will have to race against the clock for the ‘most thrilling reading experience ever’ — a self-destructing book that disappears in just 24 hours.

two versions of the campaign driven by mother new york exist: the first is a digital book released through a web application, where 1,000 readers will have one day to race to the end before it completely vanishes from view, leaving them with little resolution to the story’s end. the second goes to thrill-seeker for the price tag of $294,038. this winner can purchase the book, along with a private trip to an undisclosed luxury location, a 5-course dinner with patterson himself, gold binoculars to read from a safe distance and a swat team for book handling after explosion. watch the video below to see how both options work, and track others’ nail-biting progress online at the book’s satellite site.

a race against the clock ensues as readers peel through the pages of the self destructing book

a countdown clock appears on an integrated app, allowing a reader only 24 hours before the copy disappears

observers can track others reader’s nail-biting progress online at the book’s satellite site