issey miyake unveils bao bao platinum in seven day only pop-up store

issey miyake unveils bao bao platinum in seven day only pop-up store
all images courtesy of issey miayke

since its inception in 2000, issey miyake’s bao bao line of handbags and pouches have become a staple in the functional fashion market. fifteen years on, and the collection is still innovating, with a new group of platinum-finished products just released. to accompany the announcement, issey miyake asked japanese design studio moment to create ‘bao bao’, a seven day only pop-up store in an unstated department store.

balloon façade 

the space is enclosed by a square mass of connected helium balloons. platinum in color, the small forms are an odd spectacle in the historical, stately department store. asides from their impossible-to-miss reflective surface, each is vibrated by the constant flow of air conditioning and passersby. chosen for their associated lightness and geometric qualities, they are a simply embodiment of the new line. 300 balloons are present in the pop-up storefront. 

the balloons quiver as passersby or air conditioning affect their surface 

vibrating balloon detail 

the material stands out from the historical store 

balloons were chosen as the best embodiment of the announced product

‘bao bao’ pop-up store 

the product is reflected in the façade surface 

floating shelf with products 

the store was only open for seven days 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: nick brink | designboom