dedar milano goes inside the historic villa necchi campiglio

dedar milano goes inside the historic villa necchi campiglio
sofa: ‘splendido’, viscose and silk velvet with a 4mm thick pile, col. 31 malachite
cushions: ‘splendido’, col. 31 malachite: ‘fanfara’, col. 145 malachite; ‘pallade’, col. 78 petrole
image © andrea ferrari / courtesy of dedar milano

dedar (design d’arredamento) is an italian company whose passion lies in the realm of fabrics, carpets and wall coverings. founded in 1976 by nicola fabrizio, and his wife elda, dedar is run today by their children caterina and raffaele, who continue to project their parents’ enthusiasm for textiles with a contemporary approach to motifs, dye techniques, and weaves, producing them from high quality materials that form an archive of more than 300 articles and 3000 colourways.

the original villa necchi furniture in the dwelling’s sunroom
image © designboom

designboom recently visited the dedar headquarters in appiano gentile near lake como, a district which has for centuries specialized in the skilled manufacturing of luxurious fabrics and silks. it is a place where there is an open and continuous dialogue between the craftsmen and the textile specialists; it is also where some of the biggest fashion houses and furnishing brands across the globe have their textiles made. here, a small in-house team of pattern designers develop each of the intricate motifs that adorn dedar’s archive of work — from the weft to the warp — experimenting with an extensive range of colors in which the rich and luxurious fabrics are then rendered in.

wall covering: ‘fanfara’, hand-woven raw silk shantung, col. 145 malachite, full range: 42 colors
image © andrea ferrari / courtesy of dedar milano

the richness of dedar’s products lies in the craftsmanship and detail they deliver with each new composition. fashion forward in their approach, dedar has collaborated with interior designers on a number of prestigious luxury projects that include the hotel costes in paris, the skygardens in dubai and the robuchon in las vegas; while recently working together with french fashion house Hermès on a family of furnishing fabrics and wallpapers that draws on the brand’s signature themes of horses, travel and fantasy.

sofa: ‘alaya’, microjacquard with metallic yarns, col. 4 gold
image © andrea ferrari / courtesy of dedar milano

for their 2014/2015,  dedar went inside milan’s historic villa necchi campigilio for influences in which to fuel their collection and catalogue. the estate was designed by architect piero portaluppi for the family of angelo campiglio, his wife gigina necchi and his sister-in-law nedda. the necchi campiglio family was well-off, but also hard-working and up-to-date, and whose wealth, coincidentally enough, was based on the invention of the well-known necchi sewing machine, making it an ideal host for creative innovation.

armchairs: ‘chérie’, luminous yarns interwoven with multicoloured matte cord, col. 3 duna and col. 1 ivory
image © andrea ferrari / courtesy of dedar milano

caterina and raffaele fabrizio drew on the architecture and design details of villa necchi campiglio’s interior — from the latticed and hounds toothed ceiling moulding of the villa’s office and sitting room, to the subdued but rich colors and textures found throughout the bedrooms and walls — to fuel dedar’s 2014/2015 collection. it consists of hand-woven irregular raw silk weaves, patterned satins, to high-pile velvets and jacquards, to linen twill plaids which pull from the linear patterns found on the marble floors of the residence. the site was also used as a backdrop to document the new fabrics in which photographer andrea ferrari was enlisted to shoot the grouping of textured and patterned mediums. in an unconventional way, ferrari brings out the artistic insights of portaluppi’s architecture which fueled dedar’s creative development, and presents the designs in a venue whose rich historical context matches with that of dedar’s contemporary practice.
the geometric ceiling mouldings of villa necchi campiglio are referenced in dedar’s new fabric collection
image © designboom

chair: ‘on the edge’, jacquard with metallic weft threads and light quilted effect, col. 2 gold ivory
image © andrea ferrari / courtesy of dedar milano

armchair: ‘grand natté laminato’, coated panama weave, col. 2 ivory
image © andrea ferrari / courtesy of dedar milano

curtain: ‘dedaedro’, wrap printed textured satin, color 1 argento
chair: ‘splendido’, viscose and silk velvet with a 4mm thick pile, col. 30 salvia, full range: 31 colors
image © andrea ferrari / courtesy of dedar milano

wallcovering: ‘amoir libre’, col. 7 lime
cushions: ‘romeo&giulietta’, col. 18 lemon
image © andrea ferrari / courtesy of dedar milano

curtains: ‘halley’, warp printed with a tie-dye effect, col. 2 mojito
image © andrea ferrari / courtesy of dedar milano

armchairs: ‘pool’, solution-dyed polypropylene hounds tooth design, color 3 black
image © andrea ferrari / courtesy of dedar milano

cushion: ‘summertime’, solution-dyed polypropylene stripe design, col. 8 clémentine
image © andrea ferrari / courtesy of dedar milano

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