adult-sized strollers let parents test out their baby's ride

adult-sized strollers let parents test out their baby’s ride
all images courtesy of contours baby

since babies aren’t able to directly communicate their comfort levels or critiques, child gear brand contours baby took some parents on a ‘stroller test-ride’ to demonstrate the snug and soft quality of its product. for the campaign, creative agency FCB chicago was tasked to create an exact, adult-sized replica of one of the brand’s best selling strollers — the bliss 4-in-1 — and test it on unsuspecting adults. parents were asked to survey the size, fit and comfort of the ‘big bliss’ to best determine the improvements that could be made, as well as identify the product’s best attributes. the resulting video and photographic footage sees surprised faces all around, as both curious passersby in parks and in department stores, and parents placed inside the strollers look bewildered, yet amused. see the campaign film and photos below. 

the contours baby stroller test-ride
video courtesy of contours baby

contours baby took some parents on a ‘stroller test-ride’ around chicago 

adults were asked their opinion on the stroller to better determine its comfort levels 

an exact, adult-sized replica has been made of one of the brand’s best selling strollers

parents were asked to survey the size, fit and comfort of the cruiser

parents placed inside the strollers look bewildered, yet amused