reinvent

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SHORTLIST DESIGN COMPETITION

deadline for submission of entries : september 30th, 2007
published december 20th, 2007

theme:
reinvent the package design of Maestro Limpio®, Buena Vibra®, Salvo®,
create the difference in the eyes of the consumer through:
easier usage, fun usage, avoiding product waste, promoting reusability and more!
category 1: packaging
category 2: in-store point of sale design

the jury was composed of
josh owen, designer, associated professor at design + media philadelphia university (usa)
martino gamper, designer, professor at royal college of art, (uk)
massimo mini, designboom CEO
and 2 members from Procter & Gamble latin america

- co organized by designboom and Procter & Gamble venezuela -

2821 designers from 92 different countries have participated.
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... and the winners are

1ST PRIZE - packaging category -

'refill - i recycle with mr clean' design by :
françois saudubray + antoine soler from france

1ST PRIZE - in-store category -

'sniff ' design by :
silvia caffieri + michela degli agostini + giorgia romanello from italy