rod hunt illustrates 10 ikea families + their aparments for russian campaign
all images © rod hunt

 

 

 

london-based artist rod hunt has drawn a huge illustration of ten different families & their apartments for the latest russian campaign for IKEA, representing the brand’s furniture solutions suited to each individual’s unique and diverse lifestyles. commissioned by instinct BBDO, the large-scale, intricately composed image has been used in a book written by russian children’s author grigory oster & as an interactive online game.

 

the book contains detailed stories about different quirky families and the activities they participate in as a unit — whether it be toy collecting, outdoor adventures, musical instruments, baking or even lounging around — and how each IKEA product becomes a part of their home and habitat. the illustration imagines and visualizes what types of IKEA items might grace the walls of the fictional families’ living rooms, which shelves they might use to catalog their possessions, the sofas they might sit on and the beds they might sleep on. accompanying the illustrations are photographs of the imagined scenes, depicting the real families in their fantastic and colorful homes.
rod hunt illustrates 10 ikea families + their aparments for russian campaign
the collectors family

rod hunt illustrates 10 ikea families + their homes for russian campaign
the collectors family photo

rod hunt illustrates 10 ikea families + their aparments for russian campaign
the zoo family

rod hunt illustrates 10 ikea families + their homes for russian campaign
the zoo family photo

rod hunt illustrates 10 ikea families + their aparments for russian campaign
the cooking family

rod hunt illustrates 10 ikea families + their homes for russian campaign
the cooking family photo

rod hunt illustrates 10 ikea families + their aparments for russian campaign
the couch family

the cooking family
the couch family photo

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the darkness loving family

the darkness loving family
the darkness loving family photo

rod hunt illustrates 10 ikea families + their aparments for russian campaign
the party family

the party family
the party family photo

rod hunt illustrates 10 ikea families + their aparments for russian campaign
the scattered family

the scattered family
the scattered family photo

rod hunt illustrates 10 ikea families + their aparments for russian campaign
the large family photo

the large family
the large family photo

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the adult children family

the adult children family
the adult children family photo

rod hunt illustrates 10 ikea families + their homes for russian campaign
the art and music family

the art and music family
the art and music family photo