peter henderson's stylish animation quirkily examines the prefabrication of social media

realized in beautifully smooth animation, ‘infinite scroll’ by peter henderson is a playful commentary on the manufactured nature of social media posts and online content. in a series of humorous vignettes bridged by seamlessly thought out transitions, henderson exposes the often heavily doctored nature of what we see on screen.

henderson exposes the often heavily doctored nature of what we see on screen

taking the all-too-familiar posts of selfies, cute pets and holiday shots, peter henderson divides the images into different ‘levels’, based on their content. going behind the scenes, the animation dissects the envy inducing images, exposing in a warehouse-like factory setting the heavily edited nature of the pics. 

taking posts of selfies, cute pets and holiday shots, henderson divides the images into different ‘levels’

brief, stylish and simple in execution, ‘infinite scroll’ gets to the quick of internet culture today. when clicks are the new capital and anything has the potential to become a viral sensation, how do we sort out the real from the fake, the new from the old and the good from the bad? just keep scrolling I guess.