street light disco illuminates sydney with reflective optical effects
photo © oly begg
all images courtesy of office feuerman
located in sydney’s martin place, a pedestrian promenade in the heart of the central business district, office feuerman has built an installation called ‘street light disco’. the project takes the vertical banner, which is typically used as a marketing device, and reinvents it as a dynamic and interactive surface, creating a new sensory experience. a familiar piece of city infrastructure is transformed, altering the existing urban streetscape and encouraging the passersby to pause and enjoy the public space of the metropolis.
video courtesy of office feuerman
23 sheets, each handmade and measuring 4.5 meters tall by 1.5 meters wide, line the five-block walkway. mosaics constructed from a thin reflective material are adhered to a fabric to form the surface. the material properties produce a mirror-ball-effect, replicating the plaza’s historic architecture while displaying noticeable light patterns, visual distortions, and unique perspectives of the surroundings. natural day light and artificial night light formations, which are amplified by wind, span across the depths of the space, giving form to formlessness. the site is instantly transformed from a dark, uneventful thoroughfare into an interactive plaza.
night-time reflections
photo © callum andrews
day-time light patterns
photos © oly begg
the banners replicate the surrounding architecture
photos © callum andrews and oly begg
ground reflections
photo © oly begg
banner installation
photos © callum andrews
artist impression by office feuerman
ground reflections
photo © oly begg
project diagram by office feuerman
project info:
name: street light disco
location: sydney, australia
completed: december 2014
client: city of sydney, as part of art and about sydney
office feuerman team: william feuerman and endriana audisho
fabricators: warringah plastics
photographers: callum andrews and oly begg
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.