toyo ito: the new la montre Hermès pavilion at baselworld

toyo ito: the new la montre Hermès pavilion at baselworldimage © iwan baanall images courtesys of hermès

at baselworld 2013, the hermes presentation gives an impression of  lightness and an open feel. the new la montre pavilion has been designed by japanese architect toyo ito and is essentially a two-story box with steel framework and a second inner structure made of wood, glass and metal. behind the large steel frame of the 1,040m² structure there is an inner shell of 624 intricate wooden lattices, and in between the two layers, 167 plants provide fresh air and a green corridor. light penetrates deep into all spaces. thanks to the ingenious mobile wall system, the structure can be taken down and rebuilt time and time again. the hermès’ pavilion is meant to be a physical representation of the brand’s fundamental value of craftsmanship, a commitment to handmade products, the elegance of natural materials and the appreciation of precision and innovation.

hermès pavilion at baselworld designed by toyo itoimage © iwan baancourtesy hermès

the new la montre hermès pavilion at baselworld by toyo itovideo courtesy iW magazine

hermès pavilion at baselworldimage courtesy baselworld

 close-up at the hermès pavilionimage © iwan baancourtesy hermès

watch displays inside the hermès pavilion image © iwan baancourtesy hermès

watch displays inside the hermès pavilion image © iwan baancourtesy hermès 

the two-level hermès pavilion at baselworld image © iwan baancourtesy hermès