ole scheeren proposes collaborative cloud for axel springer HQ

ole scheeren proposes collaborative cloud for axel springer HQ
image courtesy of büro ole scheeren

alongside OMA and bjarke ingels group (BIG), büro ole scheeren is on a shortlist of three to determine who will complete axel springer‘s berlin-based media campus. the design establishes the 60,000 square meter complex as a transparent, integrated and collaborative workspace – a physical manifestation of the company’s identity.

the proposal’s ‘collaborative cloud’ a fluid space promoting connectivity and interaction
image courtesy of büro ole scheeren

positioned along the edge of the former berlin wall, the proposal is defined by a central void which pierces the structure, forging a visual connection between the city’s east and west. internally, the large chasm forms a ‘collaborative cloud’, a central space which in turn creates flexible and open places of work, encouraging interaction and imagination. more orthodox offices are organized around the perimeter of the site.

the design forms a contemporary counterpart to the historic axel springer tower
image courtesy of büro ole scheeren

‘in an age where digital work can be performed anywhere, architecture takes on the critical role of bringing people together. the ‘collaborative cloud’ not only forms an actual space of shared ideas and social interaction, but also projects its open image as a powerful gesture towards the city, reuniting a multiplicity of enterprises in a space of shared digital identity’, explained ole scheeren.

for further designboom coverage of the axel springer media campus, see here.

concept model of büro ole scheeren’s scheme in its central berlin location
image courtesy of büro ole scheeren

section
image courtesy of büro ole scheeren

division of programs
image courtesy of büro ole scheeren

diagram of buro ole scheeren’s ‘collaborative cloud’ scheme which features a void at the building’s center
image courtesy of büro ole scheeren

urban passage
image courtesy of büro ole scheeren

site plan
image courtesy of büro ole scheeren