ileana makri store by kois associated architects evokes an enchanted forest

ileana makri store by kois associated architects evokes an enchanted forest
photos by giorgos sfakianakis
all images courtesy of kois associated architects

the ‘ileana makri store’ by greek studio kois associated architects is located in the heart of athens. wanting to create a space that challenges the usual stereotype of a jewelry store, the visitor is able to freely explore the space as if arriving in a peculiar forest. the owner, mrs ileana makri is one of the most important jewelry designers in greece, her images and knowledge stem from her travels to various countries around the world.

the concept of the flagship store was based on the pieces she creates, which are all different from one another, as if they have been extracted from different worlds, unusual and mysterious. nonetheless all her work is bound by some persistent and recurring ideas such as the quality of light, geometrical patterns, vigorous and fine workmanship and intricate detailing.

(left) night window display detail
(right) window display tree

the exterior window was subdivided into three main parts; two stone-framed windows that protrude from the façade, with a black oak wood door encased between them. one side of the windows displays the latest collection to the street, and frames a tree made from metal and glass with hanging exhibition cases on its branches, with a stone staircase that leads to the jeweller’s workshop also made visible. the gaze of people walking by captures glances of movement within, observing people as they ascend and descend the different levels. the window on the other side of the dark doorway frames an art installation that is intermittently filled with a cloud of smoke

detail of the display stands

the door serves as an element of the façade and not just as an opening – its height and robust construction create a monolithic appearance, which combined with the dark color of the wood alludes to an enchanted forest. not wanting to reveal everything at once, aspects of the shop are hidden in order to create ambiguity, depth, and a sense of curiosity, making it stand out in a street of constant movement. the inside features a geometrical forest that holds the precious creations, and offers a 360 view for closer inspection.

interior view

the materials used were carefully selected, working with natural unprocessed pieces of metal, glass, wood and stone –  a grey sedimentary rock was used for its internal composition, alluding to the mechanisms of memory. bronze was applied due to its ability to convey and transform light, while black metal and wood give a sense of rhythm, texture and color, fusing the elements into a coherent whole.

display stand tree detail

interior view

looking down onto the stairs

project info:

principle architect: stelios kois
project manager: antriana voutsina
design team: nikos patsiaouras, marielina stavrou, konstantinos karanasos, alexandros economou.
construction: doriki
photography: giorgos sfakianakis

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