nakornchaisri honda showroom by office AT displays cars within an elevated glass façade

honda’s nakornchaisri showroom by office AT displays cars within an elevated glass façade
all images courtesy of office AT

bangkok, thailand based office AT designed a showroom for honda at petchakasem rd., nakon pratom. located along a main thoroughfare, the brief called for a prominent display that can be easily seen by passing traffic. the building’s program includes a showroom, sales office, reception area, car maintenance garage, and spaces for 100 vehicles. the ‘nakornchaisri honda’ is divided into two main structures, and is spread over a total land area of 10,000m².

view from entrance

placed closest to the road is the car display and sales floor. it, like the site itself, is divided into two parts by a large, centrally located court. the spatial separation is done for several reasons; to make a more interesting approach for visitors, and elevate showcase vehicles for nighttime presentation. a ramp connects the second level back to the first, which acts as the primary showroom. the second main structure, which is dedicated entirely to car repair and maintenance, is located behind the dealership — as is the primary parking lot. 

view from the road 

‘showroom’ interior

strands of inset lights run the length of the multi-level structure  

2nd floor interior 

car display with blue lighting 

daytime façade 

ramp to upper display area 

view to courtyard

organization diagram

details 

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edited by: nick brink | designboom