largest fred perry flagship opens in tokyo by general design

japanese studio general design has completed fred perry’s biggest flagship store located in the omotesando area in tokyo.

image here and above © daici ano

occupying a dark-clad building constructed from concrete bricks, the former warehouse and art gallery has been converted to accommodate the staggered floors of fred perry’s new retail space. large skylights immerse the interior in a soft natural light throughout the day, this complemented general design‘s choice of a warm material palette to allow the clothing take focus.

image © daici ano

the retail space occupies a total area of 397 square meters and the signature fred perry logo seen in the decoration such as in the large 3D-printed timber bench. the staggered levels wrap around a void; the sectional composition allows a clear view of the entire space. the largest sales area is located on the ground floor, each level is allocated a distinctive color scheme by alternating materials – all within the concept of creating ‘fred perry’s house’.

image © daici ano

‘we believe that creating architecture with the long-lasting beauty is the key to successfully realize the flagship shop expressing the philosophy of fred perry. we consciously avoided a trend-following design that would change over a short period of time, and focused on creating architecture based on ideas such as authentic spatial composition; a magnificent sense of scale; and an expression through rich materiality.’ – general design

image © stirling elmendorf

image © stirling elmendorf

image © daici ano

image © daici ano

image © stirling elmendorf

image © stirling elmendorf

image © stirling elmendorf

image © stirling elmendorf

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