betwin space design sets ice-cream parlor inside truck façade in seoul

betwin space design sets ice-cream parlor inside truck façade in seoul
all images courtesy of betwin space design

distinguished by its playful façade, this quirky ice-cream shop named ‘remicone‘ is based in the gangnam-gu district of seoul. the interiors have been designed by korean studio betwin space design, while the graphic identity has been developed by YNL design.

the clean and white setting references a clinical setting

entered through a truck posing as the store’s façade, the interiors appear as a laboratory or clinic. illustrated in the sterile white dining space, a conveyor belt counter sits above brightly lit glass cabinets displaying life-like replicas of the unusual selection of ice creams on the menu.

red stripes have been painted around surfaces of the shop

a consistent branding identity is established where the packaging derives from instruments seen in a laboratory setting. this can be seen through the ice cream cups which resemble beakers, while the syrup is served using pipettes.

brightly illuminated glass cabinets store identical samples of the menu

a conveyor belt has been re-imagined as the countertop

ice-cream is served using beakers

a truck has been used as the distinctive storefront

bright LED lights highlight the dessert parlor at night